Donald Trump’s Secret Weapon That Helped Win Him The Election

It’s been one month since Donald Trump pulled off the biggest upset in modern political history, and many people are still trying to make sense of what happened on Election Day. The liberal media has a new theory everyday to explain Trump’s unexpected success. From fake news on social media, to Russian interference on behalf of Putin, or hacked voting machines, they’ve tried and failed to come up with any insight into Trump’s victory.

The most compelling figure in the election wasn’t Trump, it was his son-in-law, Jared Kushner. Kushner lives three blocks south of Trump Towers, where he oversees his family’s Kushner Companies real estate empire. Kushner almost never speaks publicly, but interviews with him and a dozen people around him and the Trump campaign lead to an inescapable fact: The quiet, enigmatic young mogul was the real secret weapon behind the campaign, who delivered the election to Trump on a golden platter.

“It’s hard to overstate and hard to summarize Jared’s role in the campaign,” says billionaire Peter Thiel, the only significant Silicon Valley figure to publicly back Trump. “If Trump was the CEO, Jared was effectively the chief operating officer.”

“Jared Kushner is the biggest surprise of the 2016 election,” adds Eric Schmidt, the former CEO of Google, who helped design the Clinton campaign’s technology system. “Best I can tell, he actually ran the campaign and did it with essentially no resources.”

No resources at the beginning, perhaps. Underfunded throughout, for sure. But by running the Trump campaign like a Silicon Valley startup, Kushner eventually tipped the states that swung the election in Trump’s favor. And he did so in manner that will change the way future elections will be won and lost. The Trump campaign delved into message tailoring, sentiment manipulation and machine learning. The traditional campaign is dead, another victim of the unfiltered democracy of the Web, and Kushner absolutely killed it.

That achievement, coupled with the personal trust Trump has in him, uniquely positions Kushner to be a power broker of the highest order for at least four years. “Every president I’ve ever known has one or two people he intuitively and structurally trusts,” says former secretary of state Henry Kissinger, who has known Trump socially for decades and is currently advising the president-elect on foreign policy issues. “I think Jared might be that person.”